BUSINESS PLAN	A complete marketing campaign for laxatives, using the registered phrases "Laxatate", "Laxitate", "Laxatate Yourself" and "Laxitate Yourself" should use the domains of those names.  These are available for purchase at 888.447.2654

The purpose of this document is to set forth a business plan for the benefit of a Pharmaceutical Corporation and within is a slogan that is registered (laxatate.com) and ready to be used.  The term, "Laxatate," and the slogan that is to be paraphrased exactly as "Laxatate Yourself!" and derivatives of "Laxatate Yourself!," which could include pronouns, adjectives or any form of colloquial expression, are to be introduced in any and all forms of personal presentation or representation, and will be the focal point of our proposed business plan.

Below is an outline of the business plan, which will cover standard elements:

1. Executive Summary

• Objective: To market the "Laxatate Yourself!" slogan to major pharmaceutical companies, positioning it as a memorable, catchy phrase for TV, radio, and internet advertising.
• Slogan: "Laxatate Yourself!"
• Domain: Laxatate.com
• Target Companies: GlaxoSmithKline, Bayer, and other major pharmaceutical companies.

2. Market Research

·         Laxative Market Overview:

• The global laxative market was valued at approximately $8 billion in 2022, with North America being the largest market.
• The U.S. market alone represents a significant portion, with millions of users annually. As of the most recent data (2023), about 20 million Americans use laxatives regularly.

·         Market Share:

• Leading players include Bayer (MiraLAX), GlaxoSmithKline (Senokot), and other companies like Procter & Gamble (Metamucil).
• Market share is divided primarily among these companies, with Bayer and GlaxoSmithKline leading the market.

·         Laxative Types:

• Bulk-forming: e.g., Metamucil
• Stimulant: e.g., Dulcolax
• Osmotic: e.g., MiraLAX
• Lubricant: e.g., Mineral oil
• Stool softeners: e.g., Colace
• Potential New Type: A hybrid laxative combining natural ingredients with fast-acting osmotic agents, providing a balance between safety and efficacy.

3. Marketing Ideas and Sales Strategies

·         Brand Positioning:

• Position "Laxatate Yourself!" as a revolutionary and humorous approach to addressing constipation, with a memorable jingle and slogan.

·         Target Audience:

• Primarily adults aged 45-65, who are most likely to use laxatives.
• Secondary market includes individuals aged 30-45 who are health-conscious and interested in digestive wellness.

·         Sales Strategies:

• Direct Pitch to Pharmaceutical Companies: Use your Nuclear Pharmacist partner's expertise and industry connections to make a compelling case.
• Licensing Agreement: Offer licensing rights to use the "Laxatate Yourself!" slogan in their marketing campaigns.
• Collaborations: Partner with health influencers and dieticians to promote the product through social media channels.

4. Operational Tasks and Processes

• Initial Steps:
  • Finalize the jingle and video content for the "Laxatate Yourself!" campaign.
  • Develop a comprehensive pitch deck to present to pharmaceutical companies.
• Marketing Implementation:
  • TV Advertising:
    • Target networks like ABC, NBC, CBS during prime time. Estimate: $200,000 to $500,000 per month.
  • Radio Advertising:
    • Focus on health and wellness channels.
  • Internet Marketing:
    • Use platforms like YouTube, Facebook, and Google Ads for video and banner ads.
    • Geofencing: Focus on high-density areas with a large elderly population (e.g., Florida, Arizona).
    • Pay-Per-Click (PPC):
      • Estimated Cost for "laxatives": $2.00 to $5.00 per click. Monthly budget estimate: $20,000 to $50,000.

5. Financial Projections and Funding Requirements

·         Initial Budget:

• TV Advertising: $2 million for a six-month campaign.
• Internet Marketing: $500,000 for PPC and Geofencing.
• Production Costs: $250,000 for jingle, video content, and website development.
• Total Initial Investment: Approximately $3 million.

·         Revenue Projections:

• Licensing the slogan to multiple pharmaceutical companies could generate $5 million to $10 million in the first year.

6. Keyword Research and SEO Strategy

• Top Keywords:
  • "Best laxatives for constipation"
  • "Natural laxatives"
  • "Over-the-counter laxatives"
  • "Fast-acting laxatives"
• Keyword Advertising:
  • Target these keywords using Google Ads, focusing on high-intent searches that indicate a need for immediate relief.
• Keyword Cost Estimates:
  • Keywords related to "laxatives" range from $2.00 to $8.00 per click.

7. Legal and Compliance Considerations

• Trademark Protection:
  • Ensure that the "Laxatate" trademark is fully protected and monitor any potential infringements.
• Advertising Compliance:
  • Adhere to FDA guidelines on advertising for over-the-counter medications.

8. Implementation Timeline

• Month 1-2: Finalize marketing materials, including jingle and video content.
• Month 3: Begin pitch meetings with pharmaceutical companies.
• Month 4: Launch the internet marketing campaign.
• Month 5-6: Roll out the TV advertising campaign.

9. Conclusion and Next Steps

·         This business plan offers a comprehensive approach to marketing "Laxatate Yourself!" to major pharmaceutical companies. The unique slogan and catchy jingle have the potential to make a significant impact on the laxative market.

·         Next Steps:

• Refine the pitch deck and marketing materials.
• Schedule meetings with key decision-makers at target pharmaceutical companies.
• Begin the internet marketing campaign to create buzz around the slogan.